Mixpanel emphasizes its ability to enhance return on investment (ROI) by improving team efficiency and informed decision-making for businesses, whether startups or enterprises. The platform allows various users, including product managers, marketers, and engineers, to collaborate using a central source of truth, thus saving time and resources by reducing the reliance on time-consuming processes like running SQL queries or awaiting analytics team responses. Mixpanel users reportedly achieve an average of 35.4% time savings, and the platform aids in prioritizing product features and marketing directions through informed decisions, minimizing costly mistakes based on assumptions. The ROI calculation focuses on productivity gains from increased efficiency, time saved for analysts, and cost savings compared to building in-house solutions, factoring in data infrastructure costs such as cloud storage and query processing. Mixpanel offers personalized ROI calculations and flexible pricing based on event volume, with internal onboarding assistance to ensure users are well-versed in utilizing the tool, all aimed at providing a tangible estimate of potential ROI for prospective clients.