How giving analytics access to everyone at Consensus changed our AI startup

Seed-stage startups, like Consensus, often struggle with analytics due to limited resources and competing priorities, despite the critical role data plays in understanding user interactions and guiding product development. Initially hindered by a cumbersome analytics platform, Consensus adopted Mixpanel to enable team-wide access to data insights, fostering a company culture where analytics informs every decision. By focusing on key metrics like retention and activation, they discovered that while initial assumptions about user behavior were incorrect, examining data revealed that a positive search experience was crucial for user retention. This insight led to strategic adjustments in marketing and product features to better guide users and enhance their experience. Empowering all team members with access to customizable dashboards increased efficiency and allowed for more informed decision-making, with weekly analytics reviews driving continuous improvement. As they grow, Consensus aims to maintain focus on search relevancy and leverage behavioral data to train search models, with Mixpanel providing scalability and integration with additional technologies.