Over the past 15 years, the banking and finance industries have faced significant disruption, primarily due to the rise of financial technology (fintech) and platform-based competitors, challenging traditional banks' profitability. Fintech has introduced innovations such as neo-banking, trading apps, and eWallets, which have become integral to consumers' financial experiences. The global market for business analytics in fintech is projected to grow from $3.1 billion in 2021 to $22.9 billion by 2031, driven by the increasing need for product analytics to understand user engagement and improve financial services. Successful fintech companies utilize product analytics to enhance customer service by identifying user pain points, optimizing onboarding processes, and personalizing user experiences. Metrics such as monthly active users, transaction frequency, and retention rates are crucial for evaluating success and informing strategic decisions. Tools like Mixpanel are used to analyze user behavior, fostering innovations that lead to improved customer satisfaction and loyalty. As the fintech industry continues to evolve, the ability to effectively harness and democratize data access remains a priority for maintaining competitive advantage and driving future disruptions.