How Clorox uses analytics to innovate

Clorox, originally "The Electro-Alkaline Company," has evolved from its 1913 founding as a bleach company into a diversified consumer goods leader with brands like Hidden Valley Ranch and Burt's Bees. The company, which went public in 1928, has successfully adapted to market changes, including digital transformation, and has experienced significant growth in e-commerce. To enhance customer engagement, a cross-functional team led by Kesha Patel developed a personalization engine for the Hidden Valley Ranch website. This engine increased user interaction by tailoring content recommendations based on user behavior, resulting in a threefold increase in engagement. Data Scientist Naveen Kolagatla played a crucial role in creating the algorithm behind this personalization, emphasizing the importance of data integrity and collaboration in the process. The success of the personalization engine underscores its potential application across Clorox's diverse brand portfolio, signaling an innovative future for the company.

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