Notion's blog strategy focuses on providing genuinely helpful content to inspire and enhance productivity among its readers, while subtly encouraging interest in their product. The content team, primarily consisting of two individuals, collaborates with a creative team for visual elements and measures success through various metrics like website traffic, social media engagement, and template duplication rather than solely relying on direct conversions. The blog aims to provide value through insightful stories and practical templates, often sourced from personal networks, and maintains a balance between SEO optimization and content quality. The overarching goal is to nurture a positive perception of the Notion brand and build trust by sharing valuable content that extends beyond direct product promotion.