Launching a new product in a B2B context presents unique challenges due to smaller user bases and the need for features to appeal to diverse personas. Unlike B2C companies, B2Bs can't rely on mass testing, increasing the risk of new feature rollouts. As such, a phased approach is recommended, beginning with a pre-rollout phase where planning occurs weeks or months in advance to understand user needs and position the product accordingly. This is followed by a phased rollout, starting with 10% of users to monitor metrics and gather feedback, then expanding to 50% and finally 100% once the product is refined. Marketing efforts should then be intensified to increase awareness and adoption, utilizing various content forms like videos and blogs. Continuous feedback collection post-launch is crucial to guide future product improvements. Effective cross-functional collaboration and tools like Mixpanel can significantly enhance the rollout process by monitoring key metrics and informing marketing strategies.