Monetization has evolved from a tactical pricing decision to a strategic board-level discussion, focusing on growth, resilience, and trust in the AI era. At the Monetize 2025 conference, leaders from various sectors emphasized the shift towards hybrid monetization models that blend product-led growth (PLG) with sales-led growth (SLG) to meet diverse customer needs. The discussions highlighted the importance of centralized accountability in monetization, with roles like Chief Value Officer emerging to oversee pricing, packaging, and billing across functions. A significant theme was the need for predictability in usage-based pricing to build trust with customers, incorporating real-time billing data and safeguards to enhance transparency. Technical challenges such as fraud detection and financial engineering were recognized as strategic priorities, with companies preparing for massive scale and new fraud risks unique to AI. Despite the necessity of research in pricing strategies, a tension exists between thorough research and the speed of iteration. Overall, monetization is now viewed as a system requiring clear ownership, repeatable processes, and modern infrastructure to serve as a growth engine in the Value Era.