In a recent episode of "Unpack Pricing," Metronome's CEO Scott Woody and Head of Marketing Chris Kent discussed the transformative impact of AI on software pricing, emphasizing a shift from traditional seat-based models to outcome- and usage-based pricing that better reflects the value AI provides. They highlighted the three eras of software pricing: the Software Era focused on ownership, the Access Era centered around collaboration, and the current Value Era driven by AI's ability to perform tasks on behalf of users. This evolution necessitates an overhaul in business operations, with marketing, sales, finance, and product teams needing to adapt to this new model that emphasizes predictability, visibility, and control for customers. The conversation underscored the importance of viewing pricing as a product, complete with dedicated strategies and continuous adaptation, to gain a competitive advantage in a rapidly commoditizing market. The key takeaway is that successful monetization, aligned with AI-driven value, can be pivotal for companies seeking growth and market leadership.