The article emphasizes the benefits of using interactive embedding for customer-facing analytics within applications or services, highlighting its scalability and efficiency compared to alternatives like public links, static embeds, or signed embeds. Interactive embedding allows the full Metabase application to be integrated into an app, providing tools such as SAML and JWT SSO integration, data sandboxing, and whitelabeling, which enable multi-tenant, self-service analytics where customers can independently query data without burdening the service provider with ad hoc requests. While there is an upfront cost associated with interactive embedding in terms of licensing and setup, the long-term return on investment is significant as it reduces technical debt and operational overhead. The article argues that failing to adopt interactive embedding can lead to increased maintenance tasks and resource allocation, detracting from product improvement. For startups, the decision to implement interactive embedding depends on funding and market demands, but it is advised to consider it if customer analytics are essential for competitiveness, while public and signed embeds should only be used for non-interactive, one-off data sharing.