The 2015 Analytics Software Market

In 2015, the analytics software market saw significant developments, with trends such as open source, cloud hosting, and SQL on Hadoop continuing to evolve, and AWS Redshift emerging as a prominent data warehouse option. SQL's dominance in the Hadoop ecosystem was reinforced as various SQL-based interfaces gained traction, while open-source machine learning libraries like Google's TensorFlow began to shape the landscape of AI tools. IBM's substantial investment in Spark projects highlighted its potential as a successor to MapReduce, and open-source business intelligence gained momentum with notable acquisitions and new project launches. The rise of AWS Redshift spurred a shift back to the Unified Data Warehouse model from the 1990s, leading to the emergence of startups facilitating data integration and analysis within this framework. Simultaneously, dedicated event analytics companies like Mixpanel and Heap continued to innovate in user behavior analysis, although the rise of affordable data warehousing solutions like Redshift posed challenges to specialized event analytics services. Despite a funding slowdown and valuation adjustments affecting the industry, the year set the stage for further advancements in analytics capabilities and market dynamics as companies navigated the evolving landscape.

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