For SaaS teams, product metrics are crucial for informed decision-making, and this guide highlights essential metrics such as conversion, activation, retention, churn, and Net Dollar Retention (NDR). It explains how to define each metric using SQL, calculate them accurately, and visualize the results in Metabase. The significance of each metric is discussed, such as how conversion rates reflect the effectiveness of turning website visitors into customers, while activation rates indicate the number of new signups that realize the product’s value. The guide also covers the calculation of churn rates to understand customer loss and the importance of retention rates for assessing long-term engagement. It emphasizes the role of thoughtful design in improving activation rates and suggests using dashboards for comprehensive views of metrics to identify and address areas below benchmark standards. The guide concludes by advocating for the accessibility of product metrics to all team members to foster exploration and insight discovery, with Metabase as a recommended tool for such tasks.