Developing a comprehensive SaaS integration strategy is crucial for organizations to reap the benefits of customer-facing integrations, such as improved close rates, higher customer retention, and successful market expansions. To achieve this, businesses need to identify their top goals from offering integrations and prioritize them accordingly, taking into account that these goals may vary over time. They must also decide on an approach to building and maintaining integrations, choosing from options like in-house implementation, embedded iPaaS, or a unified API solution, which can offer hundreds of integrations via a single API build. Additionally, aligning on a go-to-market strategy is essential to raise awareness of the integrations, determine the appropriate price point, and provide support to ensure a meaningful ROI for the business. By adopting a thoughtful and comprehensive approach, organizations can execute a best-in-class product integration strategy that meets their business goals and delivers value to their clients.