How allwhere markets, sells, and supports their product integrations

Merge, a unified API platform, has published a case study on how allwhere, an IT asset management platform, builds, sells, and markets its product integrations. Allwhere's clients need integrations with HRIS solutions to automate the addition of employee data, which led the company to explore outsourcing its integrations to a third-party provider, ultimately choosing Merge due to its ease of setup, quick syncs, and comprehensive documentation. Allwhere has taken a slow approach to releasing its HRIS integrations, treating it as a "beta phase" to gather early feedback from clients, and has used its client homepage and email marketing to promote its integrations, resulting in about 25% of its active customers requesting to join the beta. The company includes its integrations at no additional cost across its price plans, believing they will ultimately pay for themselves through improved customer retention, and has partnered with its sales team to drive interest in the integrations. Allwhere is also transitioning the responsibility of supporting its integrations from its product team to its customer success team, which is using Merge's Integration Observability features to troubleshoot and resolve issues.

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