As large language models continue to advance, businesses increasingly integrate AI chatbots into their products to enhance customer service, employee engagement, and operational efficiency. AI chatbots, which utilize retrieval-augmented generation (RAG) to interact with users, offer benefits like quick response times, improved conversion rates, and cost savings. The process of developing an AI chatbot involves defining objectives, choosing a platform, designing conversation flows, training with real-time data, securing integrations, and thorough testing. Effective implementation can lead to competitive advantages and optimized performance, with platforms like Merge providing extensive integration capabilities to streamline the development process.