To build successful AI features, it's essential to prioritize customers' needs and wants, rather than giving in to pressure to create flashy AI ideas that may not deliver real value. This involves understanding the most impactful ways AI can benefit the business, such as automating workflows, analyzing data, and surfacing insights, and incorporating AI into existing use cases in a way that feels organic and seamless to users. Additionally, designing robust fallback mechanisms to handle errors and inconsistencies is crucial, as even the best-trained AI features can fail, and having a plan in place to ensure graceful failure is vital. By focusing on delivering valuable experiences and building AI features that fit naturally into customers' workflows, businesses can create differentiated and durable AI-powered product capabilities that meet their users' needs.