Betweenness Centrality and Other Essential Centrality Measures in Network Analysis
Blog post from Memgraph
Centrality measures are crucial in network analysis for identifying influential nodes that play key roles in information, influence, and resource flow within various systems like social interactions, transportation, and online communication. Betweenness centrality, a fundamental algorithm, evaluates a node's control over these flows by considering how often it serves as an intermediary on the shortest paths between other nodes, thereby highlighting nodes that act as bridges or critical connectors. The measure is pivotal in applications ranging from social networks, where it identifies connectors between social circles, to transportation networks, where it pinpoints critical junctions, and communication networks, where it influences the spread of information. Different graph types, whether weighted or unweighted, affect the calculation of betweenness centrality, further enriching the analysis. Additionally, other centrality measures such as degree, closeness, eigenvector, and PageRank centrality provide diverse insights into a node's importance, each focusing on different aspects like connection quantity, interaction efficiency, or connection quality, thereby offering a comprehensive understanding of network dynamics and enabling informed decisions to optimize network communication and efficiency.