Graph database users may consider transitioning from Neo4j to Memgraph due to key factors such as cost efficiency, performance improvements, and better support services. Memgraph offers a transparent pricing model that includes all necessary features without additional costs, which can help businesses manage their budgets more effectively as they scale. Performance-wise, Memgraph's native in-memory architecture, developed in C++, delivers faster query speeds and better memory usage compared to Neo4j, which is crucial for maintaining operational efficiency and a competitive edge. Furthermore, Memgraph emphasizes user support, providing direct access to technical experts and a supportive community without the pressure of sales upselling, fostering a more user-centric experience that enables swift problem resolution and full optimization of the database's capabilities. This strategic shift can enhance overall business performance, making Memgraph a compelling alternative for organizations seeking to optimize their graph database infrastructure.