How Glyphic integrated with multiple CRMs in under two weeks
Blog post from Membrane
Glyphic, an AI sales co-pilot, effectively integrated with multiple popular CRMs using Membrane's universal integration platform, allowing it to streamline processes such as recording meetings and organizing follow-up activities. This approach enabled Glyphic to build a prototype for CRM integrations rapidly, enhancing user experiences by seamlessly embedding integration elements into its UI without overwhelming its engineering team. By leveraging Membrane, Glyphic achieved faster integration development, improved resource allocation, and strengthened customer engagement, as users could easily connect their CRMs from the onboarding process, thereby increasing the product's stickiness. The integration also facilitated the automated transfer of meeting data to CRMs, boosting the utility of Glyphic's features like "AI Ask Glyphic," which allows users to save standardized information from calls.