Retail businesses globally are leveraging Mapbox Movement data to navigate the reopening and recovery of brick-and-mortar stores, with PepsiCo using it to monitor COVID-19 impacts on store performance. Traditional market analysis reports often provide outdated insights, whereas Movement data offers near real-time information, updated daily, allowing businesses to establish pre-COVID baselines and monitor changes to identify "new normal" activity levels. A case study on Green Hills Mall in Nashville demonstrates how this data aids in deciding when to reopen stores by analyzing activity patterns before, during, and after closures, revealing a significant drop in activity compared to pre-COVID levels. Movement data also enables expanded analysis to surrounding neighborhoods and trade areas, providing insights into potential new retail spots and customer bases by integrating with Mapbox Boundaries and tools like the Mapbox Isochrone API. This dynamic data set is available for free download, offering retail owners a robust methodology to adapt to shifting commercial landscapes.