Real Estate is Going Virtual: VR Property and Exploration Tours

The coronavirus pandemic significantly accelerated the adoption of virtual reality (VR) technology in real estate, transforming virtual tours from a helpful option to a necessary component in property transactions. As in-person property tours became limited due to pandemic restrictions, buyers increasingly relied on virtual tours to explore properties, leading to a sustained preference for these digital previews even as restrictions eased. VR technology offers notable benefits for both buyers and sellers, including saving time and money, broadening access for out-of-state or international buyers, and increasing the number of property views and potential sales. Sellers benefit from higher customer retention and efficient resource allocation, as virtual tours help filter out uninterested parties. Additionally, VR and mapping technologies provide accurate property measurements, enhancing transparency and legal compliance. Tools like those provided by Mapbox enhance these virtual experiences by offering detailed satellite imagery and 3D maps, making virtual tours more immersive and effective in the post-pandemic real estate landscape.