Curbside pickup has become an essential aspect of shopping, leading to increased traffic and longer wait times, as retailers struggle to predict customer arrival times, often resulting in lines due to a required 30-minute reservation of pickup spots. Mapbox addresses these challenges by using its Isochrone API to create geofences that alert store staff when customers are nearing, allowing for precise estimates of arrival times and ensuring orders are ready when the customer arrives, enhancing efficiency and reducing customer frustration. Alternative strategies, such as staff monitoring or customer notifications, have proven less effective due to their reliance on human actions, making Mapbox's automated solution a more seamless and reliable approach to managing curbside pickups.