Location technology is crucial in the retail sector, impacting delivery success, sales, and customer experience, especially for eCommerce businesses which use tools like custom store locators to enhance consumer interactions. Commerce-UI, a digital agency, collaborates with designers and tech solutions such as Mapbox to build tailored eCommerce platforms that seamlessly integrate online and physical shopping experiences. Custom store locators, unlike their out-of-the-box counterparts, offer superior performance, user-friendliness, and flexibility, as demonstrated in projects like Liftfoils, where they enable potential customers to easily locate and try products before purchase. Key features of effective custom locators include speed, intuitive design, tailored zoom functionality, compatibility with existing systems, and high customization, all contributing to an improved customer journey. The future of custom store locators is further enhanced by new developments like Maps Internationalization and Mapbox Globe View, which provide localized and engaging map experiences, making it easier for global brands to connect with their customers.