Dogfooding is the practice of using one's own product as a means of testing, similar to how end-users would, to improve the product's quality and alignment with user needs. Emerging as a recognized practice in the 1980s, it is widely implemented by both small teams and large companies like Google and Amazon. Dogfooding allows teams to experience the product firsthand, fostering a deeper understanding of user challenges and enhancing team ownership and product advocacy. While it mitigates the need for external testers and maintains confidentiality, it can lead to skewed perspectives and a detachment from the market. Effective dogfooding requires careful planning, goal setting, and encouraging participation through incentives and feedback mechanisms. The process should be complemented by external testing to ensure a well-rounded evaluation. Ensuring diverse participation, simulating real-world usage scenarios, and maintaining an open feedback loop are crucial for deriving meaningful insights. Engaging the C-suite in the process and celebrating milestones can further boost internal adoption and morale.