Net Promoter Score (NPS) surveys are a straightforward tool for gauging customer satisfaction, measuring how likely customers are to recommend a product or service on a scale of 0-10, with respondents categorized into promoters, passives, and detractors. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters, yielding a score between -100 and 100. A positive score is generally considered good, though the definition of "good" varies across industries, with scores above 30 indicating high customer satisfaction and scores over 70 denoting exceptional customer loyalty. Industry benchmarks, such as those from the NICE Satmetrix U.S. Consumer Net Promoter Benchmarks Report, provide context but should be viewed cautiously due to regional and industry-specific differences. The NPS is particularly valuable as it offers a simple, quantitative measure of customer sentiment, but deeper insights can be gained by pairing it with qualitative feedback from follow-up questions. Tools like Luciq enhance the NPS survey process by allowing customization of questions and follow-up actions, helping businesses gather detailed feedback and engage directly with respondents, thereby providing a more comprehensive understanding of customer experience and areas for improvement.