User feedback is crucial in informing mobile app development processes, and in-app surveys are particularly effective for gathering this feedback due to their high response rates. To maximize the quality and quantity of feedback, a well-thought-out survey targeting strategy is essential, involving setting clear goals, proper segmentation, and strategic timing. Segmentation involves grouping users by shared attributes such as purchase history or usage patterns, which can be easily managed with tools like Luciq by assigning custom tags. Targeting the right users based on these segments and preset attributes like app version or session count ensures that the survey reaches the most relevant audience. Additionally, timing surveys to coincide with specific user behaviors or "happy moments," such as after completing a ride in a rideshare app or making a match in a dating app, can increase response rates and the quality of feedback. This strategic approach to survey timing and targeting is essential for gaining valuable insights into user preferences and optimizing the app experience.