In-app surveys, like those offered by Luciq, are crucial for collecting user feedback and driving customer-focused development by allowing product owners to gather qualitative insights directly within an app, thus minimizing user friction and increasing response rates. These surveys help in audience targeting, enabling feedback collection from specific user segments based on criteria such as app version or event completion, which aids in understanding user personas, guiding product development, measuring customer satisfaction, and optimizing monetization strategies. Best practices for in-app surveys include keeping them short, timing them appropriately, and ensuring they are not disruptive, while customizable features such as themes and targeted delivery enhance their effectiveness. The integration of user feedback with performance data and session replays provides actionable insights for improving user experience and retention. Luciq's in-app surveys also offer advanced features like Net Promoter Score (NPS) surveys, which categorize users into promoters, passives, and detractors, allowing for targeted follow-up actions to improve app ratings and reduce churn.