Understanding the distinction between technical and marketing beta tests is crucial for planning a successful beta test, as each serves different purposes and requires specific considerations. Technical beta tests focus on identifying and fixing bugs, optimizing app performance, ensuring compatibility with various devices and environments, evaluating infrastructure, and collecting feature requests from tech-savvy testers. In contrast, marketing beta tests aim to gather reviews, cultivate early adopters, test marketing messages and channels, and segment audiences for tailored campaigns, with less emphasis on bug detection and more on user interaction and feedback. Combining both types of beta tests can maximize benefits, with a recommended approach involving several stages—starting with internal testing, followed by a closed beta with selected testers, and eventually expanding to an open beta. Luciq offers a comprehensive beta testing tool that facilitates bug reporting, performance monitoring, in-app surveys, and session replays, providing valuable insights and enhancing user feedback through features like screen recordings, visual replays, and customizable privacy settings.