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Prevent Churn by Replying to Crash Reports

Blog post from Luciq

Post Details
Company
Date Published
Author
Nezar Mansour
Word Count
780
Language
English
Hacker News Points
-
Summary

Smartphone users often spend significant time on their favorite app, but new apps risk being abandoned if they crash. To mitigate this, it's crucial to manage app crashes effectively by communicating with affected users, as direct engagement can help retain users and prevent churn. Luciq offers an in-app chat feature that allows developers to reply to users impacted by crashes, either individually or collectively, enhancing communication and user satisfaction. However, it's important to balance communication to avoid overwhelming users with notifications, as 71% of users find excessive notifications annoying. Automated responses acknowledging crashes and subsequent updates once issues are resolved can build user loyalty. Personalized messages are recommended to create a stronger connection with users, and obtaining detailed feedback from users can expedite crash resolution. Luciq's platform facilitates these processes, offering tools for personalized communication and engagement directly within the app.