Kik, a Canadian company with 15 million monthly active users, primarily targeting the 13-24 age group, has transitioned from solely offering its popular messenger app to entering the cryptocurrency market with the introduction of Kin, a digital currency intended to replace the Kik Points rewards program. The aim is to integrate Kin into the Kik app and potentially other digital services, providing an alternative to advertising-driven business models, though mainstream adoption remains a challenge. In its product development process, Kik employs various tools like Zendesk, Luciq, Jira, and GitHub to maintain app quality and gather user feedback, particularly through a beta community that helps test new features and performance improvements. The company has adapted its approach to user testing and bug reporting, leveraging Luciq to streamline communication and bug triage, enhancing the efficiency of its QA processes. Kik's product team emphasizes understanding the demographics and behavior of their beta testers to ensure the feedback they receive is representative and valuable, particularly as they focus on app performance and responsiveness rather than just visible features.