Poparazzi, a social media platform co-founded by Alex Ma, aims to foster authenticity in a digital landscape often criticized for its superficiality. Unlike traditional platforms where users curate their own image, Poparazzi encourages users to upload candid photos of friends, creating a more genuine representation of social interactions. The app rapidly gained popularity among Gen Z, reaching the top spot on the App Store shortly after its 2021 launch. Key to its development was Luciq, a tool that enabled direct user feedback through features like in-app chats and the "shake-to-report" function, which was critical in troubleshooting and refining the app's functionality. Despite having a small team, Poparazzi effectively managed its launch and subsequent growth by leveraging user feedback to ensure the app resonated with its audience. This unique focus on real-life interactions and user-driven development has helped Poparazzi maintain momentum and cater to a generation that values authenticity.