Dealing with negative app reviews, while challenging, is a common issue that can be effectively managed through several strategies aimed at both immediate and long-term improvement. Responding promptly and publicly to reviews, addressing issues privately with users, releasing updates that fix problems, and reporting fake reviews are initial steps to control the situation. Long-term strategies include setting clear user expectations, making the help center accessible, updating review responses post-updates, and ensuring precise communication to prevent misunderstandings. Preventative measures such as frequent review checks, incentivizing at-risk users, engaging more testers, and utilizing social media and in-app feedback tools can help mitigate negative reviews before they occur. Additionally, focusing on positive reviews can provide social proof and enhance motivation for developers, balancing the need to minimize negative reviews with the aim to promote positive ones.