Beta Testing on a Budget: The Guerrilla Guide
Blog post from Luciq
Beta testing, a low-cost tactic for app development, involves gathering user feedback to enhance product quality and market readiness. Key steps include identifying the target audience and engaging with user communities, starting a blog and creating a landing page to build a following, and defining goals and choosing appropriate tools for testing. Recruiting beta testers can be done through guerrilla usability testing, using friends and family, reaching out to existing users, and leveraging online and offline recruitment channels. Incentives can motivate testers, who should be onboarded and segmented for effective feedback collection. Gathering qualitative feedback is crucial, and post-mortem evaluations help refine future beta testing processes. Luciq offers tools for bug reporting, performance monitoring, in-app surveys, and visual session replay to support beta testing, providing comprehensive data and insights to improve app development.