How to maintain brand control when building with Lovable

Marketing teams can achieve greater speed and autonomy by building landing pages, experiments, and onboarding flows directly, but this increases the risk of brand drift due to compounded small inconsistencies. Traditional methods of brand control through reviews and approvals are difficult to maintain as output scales, necessitating built-in brand constraints. Lovable offers two approaches to address this: Cross-Project Context and Design Systems. Cross-Project Context allows for the sharing of files, code, and context across projects, facilitating consistency by enabling teams to reference and copy successful implementations. This feature is particularly useful for organizations without formal design systems, allowing them to build from proven patterns rather than starting from scratch. Design Systems, available to enterprise users, involve importing and codifying a company's design system so that it can be reused across all projects, ensuring brand compliance through predefined components. This reduces the dependency on engineering and reviews, allowing marketing to build efficiently within brand constraints. Both approaches can be combined for optimal governance and flexibility, with engineering maintaining the design system and marketing extending proven implementations, ensuring alignment without constant coordination.