What’s missing in your ecommerce stack?

Significant enhancements to an ecommerce platform can substantially improve conversion rates, especially in light of increased online shopping since the Covid outbreak. Key strategies include optimizing website speed using tools like Google Lighthouse and employing techniques such as gzip compression and lazy-loading images. SEO analysis is crucial, with emphasis on researching low-competition, high-traffic keywords and avoiding artificial backlink schemes. Personalization of the shopping experience, through targeted recommendations and augmented reality, can boost user engagement. Implementing email automation with tools like Mailchimp or MailerLite can streamline customer communication and improve sales by sending personalized messages based on user behavior. AI chatbots offer efficient customer service solutions by handling common queries 24/7 without the need for extensive staffing. Adopting these technologies and strategies can significantly enhance user experience and increase the overall success of an ecommerce operation.