Project governance serves as a comprehensive framework guiding how decisions, procedures, and activities related to projects are carried out within organizations, transcending traditional product management by incorporating broader strategic inputs from senior management and other stakeholders. This framework, essential for building successful products purposefully, involves a collaborative effort where product managers play a crucial role due to their direct involvement in research, cross-departmental collaboration, and customer interaction, thus influencing the governance processes and ensuring adherence. Effective project governance requires both influential leadership from product managers and the integration of comprehensive information, such as customer feedback and data analysis, to continuously refine processes. Organizations are encouraged to leverage tools like ClickUp or Excel to track project progress and facilitate communication, while also embracing a flexible, agile approach to governance that evolves with market and technological shifts.