Product-led growth is a strategy that places the product at the core of an organization's activities, aiming to drive growth through superior user experience and minimal human intervention. This approach has gained popularity for its ability to accelerate scaling while keeping sales and marketing costs low, as demonstrated by companies like Zoom, Slack, and Grammarly. Central to this strategy is the product-led growth flywheel, which leverages user behavior and feedback to enhance customer acquisition, retention, and revenue generation. Growth product managers (GPMs) play a crucial role in this framework, focusing on shipping value through products by using metrics-driven strategies and agile principles. They run experiments such as A/B tests and gather customer feedback to continuously adapt and refine the product experience. The strategy also emphasizes four key principles: providing excellent user experiences, maintaining active growth teams, prioritizing value over features, and fostering a robust feedback loop. Product-led growth as a go-to-market strategy contrasts traditional sales-led methods by allowing users to experience the product firsthand, thereby reducing customer acquisition costs and improving personalization and conversion. For successful implementation, companies must offer free trials, focus on the customer journey, and leverage product analytics to make informed decisions and adapt to user needs.