What is perceived value and how can you capture it?

Perceived value is the subjective assessment of a product's worth by a customer, influenced by factors like features, quality, convenience, price, customer service, brand image, and social influence. Understanding and enhancing perceived value is crucial for product managers to ensure customer satisfaction and product success. Strategies to increase perceived value include developing a strong brand identity, communicating a clear value proposition, focusing on customer experience, leveraging social proof, and offering incentives. Pricing techniques such as value-based, bundling, psychological pricing, limited-time offers, and freemium models can also enhance perceived value. Maintaining and improving perceived value involves continuous customer feedback, market research, and adapting to industry trends. Notable companies like Dollar Shave Club, Toca Boca, Shiseido, and M-Pesa have successfully boosted their perceived value through unique strategies tailored to their markets.