What if your customers don’t want to talk to you?

Kathy, a product manager at a small B2B SaaS tech company, faces challenges in implementing continuous customer discovery, a practice emphasized by Teresa Torres in her book "Continuous Discovery Habits." Despite her enthusiasm and incentives offered to customers, Kathy struggles to schedule interviews, a common issue for small startups with limited customer bases. The text highlights several barriers to continuous discovery, such as timing, asking too much of customers, insufficient incentives, and organizational constraints, emphasizing the importance of persistence and strategic adjustments. It suggests leveraging tools like in-app messaging to increase engagement and underscores the necessity for organizations to shift focus from merely outputting features to achieving meaningful outcomes. By addressing these obstacles, product managers can foster better customer insights and drive product development that aligns with user needs.