What does a brand designer do?

Memorable brands distinguish themselves through compelling brand design, which encompasses elements like logos, color palettes, typography, iconography, and imagery style to form a cohesive visual identity that evokes specific emotions and differentiates the brand from others. A brand designer, who may be a generalist or a specialist, is responsible for creating and maintaining this visual identity, ensuring it resonates with the target audience and remains consistent across various platforms. The role requires a blend of aesthetic sensibility, creativity, attention to detail, and technical proficiency in design tools. To pursue a career in brand design, individuals can benefit from formal education in related fields, specialized courses, and building a robust portfolio through practice and experimentation. Brand designers often work freelance or in agencies, allowing them to command higher rates, although in-house positions also exist. Ultimately, brand design is about consciously developing and maintaining a brand's visual identity to ensure all visual assets align with the company's image and message.