What are release notes and how to write good ones

Release notes are often overlooked but hold the potential to enhance brand perception and communication with users. Despite the fact that a majority of users do not read them, they serve as an important touchpoint for the niche audience that does. By incorporating humor, storytelling, or unique elements, companies like Citymapper and Slack have successfully made their release notes memorable and engaging. Effective release notes go beyond merely listing updates; they can serve as a communication channel, especially for established brands, and even go viral. Distribution is crucial, with methods such as push notifications, dedicated web pages, social media, and direct communication with customers helping to increase visibility. Ultimately, well-crafted release notes can strengthen brand communication and make a lasting impression on users.