What are minimum marketable products (MMPs)?

In product management, while the minimum viable product (MVP) focuses on testing user assumptions, the minimum marketable product (MMP) targets market validation and commercial success. Unlike MVPs, MMPs are sustainable products that solve key user problems, retain users, and have a monetization strategy, making them pivotal for successful product launches. MMPs are distinguished by their ability to compete in the market, generate revenue, and provide insights for further development, as demonstrated by successful companies like Dropbox, Airbnb, and Square. These products initially launched with basic functionalities that addressed core user needs and had viable monetization strategies, which fueled further growth and development. Understanding and defining an MMP involves thorough user research and market analysis to determine essential features that attract users and encourage spending. The MMP approach ensures that both user satisfaction and revenue generation are prioritized, allowing for successful market entry and providing a foundation for growth or a signal to pivot if necessary.