Qualitative research, often misunderstood due to its small sample sizes, is crucial for uncovering patterns and motivations that quantitative methods might miss. The tension between UX researchers and stakeholders often arises from differing perspectives—researchers focus on understanding behavior while stakeholders seek data for decision-making confidence. Studies, like those by Jakob Nielsen and Guest, Bunce & Johnson, demonstrate that significant usability issues and themes emerge after just 5-12 interviews, aligning with the notion that human behavior is patterned. The challenge lies in communicating the value of these insights to stakeholders accustomed to equating larger samples with reliability. Effective strategies include framing research findings in terms of risk mitigation and aligning methods with business goals, rather than simply defending methodologies. Ultimately, qualitative research's impact is measured by its ability to drive informed decisions, reduce risks, and improve user experiences, rather than by the number of participants involved.