Using the golden ratio in UX design
Blog post from LogRocket
The golden ratio, approximately 1.618, is a mathematical concept with significant historical and aesthetic value, particularly in art, architecture, and design. Renowned for its presence in iconic structures like the Taj Mahal and in the art of masters such as Leonardo da Vinci, the golden ratio offers a system of proportions that is inherently pleasing to the human eye, making it a valuable tool for UX designers to solve design problems by creating balanced and harmonious compositions. While its mathematical foundation might seem complex, the golden ratio can be understood and applied by those not well-versed in math, enhancing designs through geometric proportions. It is closely related to the Fibonacci sequence, where as the sequence progresses, the ratio of consecutive numbers approaches the golden ratio. Despite its prevalence in design, some critics argue that the golden ratio's significance may be overstated, emphasizing the importance of using it as a guideline rather than a strict rule. Ultimately, the golden ratio serves as a reminder of the balance and harmony in design while encouraging a thoughtful application of mathematical principles to visual compositions.