Using movement in design to guide user behaviors
Blog post from LogRocket
Movement is a fundamental principle in both the fine arts and UX design, enhancing user engagement, navigation, and feedback through kinetic, implied, and rhythmic motion. Kinetic motion involves literal movement to capture attention, while implied movement uses static elements to suggest motion and guide the user's focus. Rhythmic movement combines these approaches to create intuitive patterns that help users anticipate interactions. Digital products like Airbnb and Microsoft Teams exemplify effective use of movement by incorporating smooth page transitions, interaction cues, and prominent call-to-action buttons. These design practices improve usability by guiding users through tasks, reducing cognitive load, and ensuring accessibility across devices. Utilizing appropriate timing and easing effects, reinforcing visual hierarchy, and providing options to disable animations are best practices that further enhance user experience. Movement not only helps users complete tasks efficiently but also keeps them visually engaged, making it an indispensable element in UX design.