SWOT analysis template and how-to (with examples)

A SWOT analysis is a strategic tool used by businesses and organizations to evaluate internal strengths and weaknesses, alongside external opportunities and threats, to inform decision-making and strategic planning. This method helps in assessing the current market position, identifying growth opportunities, and understanding potential challenges, thereby guiding firms in making informed decisions about new projects, policy revisions, or strategic pivots. It involves input from various team members to gain a comprehensive view and is applicable to both organizational and project levels. By analyzing these four components, organizations can develop strategies to maximize strengths, address weaknesses, capitalize on opportunities, and mitigate threats. The process is straightforward, often utilizing a 2x2 grid to categorize ideas, and can be conducted using simple tools like whiteboards or digital platforms such as Miro and Figma. Ultimately, a SWOT analysis aids in forming a cohesive action plan, integrating insights into the strategic plan, and setting both long-term and short-term objectives to ensure team alignment and goal attainment.