Leader Spotlight: Leveraging AI to improve customer experiences, with Ashley Daniels

Ashley Daniels, Vice President of Omnichannel and People Technology Product Management at Best Buy, has built an extensive career within the company, transitioning from sales supervision to leading omnichannel and technology product management. Her experience in order management laid a strong foundation for her understanding of omnichannel technology, allowing her to contribute to innovations such as Best Buy's virtual store capability that integrates various enterprise functions. Daniels emphasizes the importance of AI in enhancing customer support experiences, notably through partnerships with Google Cloud and Accenture to develop AI-powered solutions for the contact center. She advocates for creating a nimble and resilient organization by empowering teams with a deep understanding of business operations, encouraging strategic decision-making, and fostering a culture of trust and collaboration. Her leadership style focuses on connecting team members to the broader business picture, ensuring they are equipped to prioritize effectively and contribute to meaningful enterprise outcomes.