How ‘what if’ analysis can improve your product management strategy

In 2021, the zStudios content department at Zalando faced challenges due to an impending move to a new building, prompting the need for a flexible decision-making process as the move's timing hinged on lease agreement finalization. To navigate this uncertainty, the team employed a "what if" analysis, a strategic tool for evaluating potential scenarios and their impacts on decision-making, resource allocation, and risk management. This framework enabled stakeholders to compare the possible outcomes of moving in Q4 2021 versus Q1 2022, ultimately facilitating a successful transition by addressing risks and optimizing resources. The article further details the "what if" analysis process with a step-by-step guide, recommended tools, and strategies for overcoming common challenges, highlighting its effectiveness in reducing uncertainty and preparing for various outcomes.