How to write an executive summary: Templates and examples

An executive summary is a concise document designed to provide key stakeholders, such as C-suite executives and investors, with a high-level overview of a project or feature, saving them from sifting through extensive reports. It serves as a tool for product managers to efficiently communicate critical market insights, user problems, value propositions, and competition, enabling quick buy-in from senior management. Differing from a project overview, which is more detailed and intended for project teams, an executive summary focuses on essential elements like the problem, proposed solutions, and expected impact. It is crucial for various situations, including product updates, investor pitches, and periodic product reviews, and should be clear, data-driven, and no longer than two pages. A well-crafted executive summary not only aids in securing executive approval but also aligns different teams by providing a unified understanding of project priorities and challenges.