How to write an effective hypothesis

Hypothesis validation is crucial in product discovery, as it helps product managers prioritize tasks effectively by ensuring they address the right questions. A well-crafted hypothesis should be free from bias, clearly answerable, and focus on mitigating the four product risks: business viability, user relevance, feasibility of building, and ethical delivery. The development of a hypothesis involves transitioning suppositions into certainties through measurable evidence, which requires setting clear targets for validation. Once a hypothesis is formed, rigorous testing such as A/B testing, customer feedback, and user surveys is essential to transform it from a supposition into a certainty, guiding product decisions and ensuring that the solutions proposed are both viable and valuable. Without such validation, even the most thoughtfully constructed hypothesis remains speculative.