How to stay up-to-date with market dynamics
Blog post from LogRocket
Product managers benefit from staying informed about market trends and competitor activities, which can be challenging and time-intensive without the aid of automation tools. By using tools such as Google Alerts for keyword tracking, visualping.io for monitoring website changes, and data.ai for analyzing mobile app store performance, market research becomes a more manageable task. Additionally, watching VC investment movements, subscribing to industry-specific newsletters, and utilizing platforms like Similarweb for traffic analysis can provide valuable insights into market dynamics. It's crucial to share these insights within the company through simple means like dedicated communication channels to foster informed decision-making. Automated processes streamline market research activities, allowing product managers to focus on strategic planning and innovation without being overwhelmed by information overload.